Here's a clip of Stephen Colbert sharing a sponsortunity he was given by Wheat Thins... with an overly thought out information sheet attached.
Saturday, February 25, 2012
Over thinking the brand
I know this is a bit of a leap, but I'm going to make it anyway. I feel like sometimes churches (or perhaps I should say "church staff") over think what they're all about. They try to turn church into something that sounds really, really great, even though you can't really pin down what they mean by most of what they're saying. The church is "authentic." What does that really mean and how does it fit in with the fact that most of the people on stage are paid staff/professionals? Or the word "covenant" is throw in before all the important words to emphasize how important they are, even if they don't really have anything in particular to do with the covenant.
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great video clip :)
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